A significant hotel trend that shows no signs of slowing down is the opening of new hotels on behalf of fashion brands, where fashion designers are decorating hotels, giving them a specific character that is really appreciated among hotel fashionistas. Fashion is becoming more of a global concept and less about clothes or what handbag you are wearing.
If Coco Chanel had lived today the Ritz Paris would look like stepping into a Chanel boutique with tweed tissues and accentuating pearls everywhere, especially as she made it her home for over thirty years.
Bulgari luxury jewelry will open its seventh hotel in Moscow in 2019 under the brand of Bulgari Hotels and Resorts. In the same way, another fashion house, Missoni has showed that Missoni Edinburgh was not a one off, as the fashion group plans to open in Kuwait, Cape Town, Oman and Brazil.
Moschino has decorated Maison Moschino in the fashion capital of Milan, leading the way of an eccentric style inspired by fairy tales, where trees seem to grow out of nowhere and where you will wonder if Alice from Wonderland is going to knock on the door to your room.
One thing is for sure, she wouldn’t knock on your door at Armani Hotel in Dubai where Giorgio Armani wanted to create urban elegance when it opened in the world’s tallest building.
Round Hill Hotel and Villas by Ralph Lauren and Schlosshotel by Karl Lagerfeld are other examples of where fashion designers have taken over the global hotel scene.